“Company Credibility – Smoke And Mirrors Or The Real Deal?”


1030 Registration & Refreshments
1040 Welcome and overview of the IM knowledge sharing series
1045 Guest Speaker - Nick
1105 Guest Speaker - Mike
1125 Guest Speaker - Mark
1145 Guest Speaker - Andy
1205 Questions & Informal networking
1230 Close

19 Feb 2019, 1030 - 1230


Innovation Martlesham, in association with Suffolk Coastal & Waveney District Council would like to invite you to another knowledge sharing event

19th February, The Ross Building, Adastral Park



with Guest Speakers

Dr Nick Milner, CEO and Founder Milner Marketing Ltd

Mike Ward, Marketer and ISO Auditor

Mark Pendleton, Immediate past Chair, New Anglia LEP & Deputy Lieutenant of Suffolk & Chair Suffolk Lieutenancy Business & Enterprise Group

Andy Brown, Head of Sustainability, Anglian Water

To be able to sustain and grow a business you need to be trusted by your existing and potential customers. Word of mouth is a good start, but can be slow to scale a business up. Another way is to establish a trusted brand or indicate you have been approved by a standards organisation. In some cases it is also possible to gain very prestigious awards such as The Queens Award.  

Attendees of this event will benefit from the knowledge Innovation Martlesham (IM) has gained from working with over a hundred companies who are part of the IM cluster at Adastral Park, Ipswich, UK.

To anyone planning to build a public image for their company, this session will provide a good overview of the key issues that establishes confidence in potential customers and partners


Topics include:

Nick Milner, CEO and founder of Milner Ltd - My Brand is my Bond
  • What is branding
  • When did branding start and why was it important
  • Isn’t branding just a logo
  • Does branding really impact my business
  Mike Ward – Marketeer and ISO Auditor – ISO Quality Management, why it makes sense to get certified
  • How to create a proportional QMS for an SME
  • How to make it meaningful and engaging
  • How it enhances credibility
  • Accreditation - the key steps
  Mark Pendleton – The Queen’s Award – The Golden Stamp
  • Why I believe accreditation is important for businesses
  • What is the rationale behind the Queen’s Award
  • Is there business benefits in participating
  • What is the process and who can help me
  Andy Brown – How was it for me
  • Why we were interested in the Queen’s Award
  • What you had to do to have a good chance of success
  • The benefits of winning the Queen's Award
  • What you would do differently if you did it again

PLACES ARE LIMITED AND ATTENDANCE IS BY REGISTRATION ONLY. Please register by contacting jim.milne@innovationmartlesham.com

** IMPORTANT INFORMATION: Please be advised that a delegate list will be created for hand-out at the event, for networking purposes. If you would like your name, company and job function to be included for other attendees to see, please let Jim know. This data will not be stored by Innovation Martlesham after the event **

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