Innovation Martlesham Is Pleased To Welcome Conversity

February 17, 2021


Conversity Limited was created by industry experts in multichannel telco and retail with a passion for driving business performance through improved customer experience.

We are a global provider of customer experience optimisation services, including sales process personalisation tools, order management systems, and guided selling platforms. We specialise in serving customers in-store, online, and within contact centre support. We are headquartered in London, UK with a North American office in Atlanta, Georgia.

Our award winning technology was recently recognized by the Ecommerce Awards 2020 for Best Use of Personalisation for our collaboration with LEGO on their gift finder customer journey; an e-commerce application that helps LEGO provide a digitally superior experience for their online consumers. We were also awarded Online Innovation of the Year by Retail Systems for a guided selling deployment for The Phone Co-op that helped them achieve substantial growth in their online metrics around conversion rate, session duration, and average transaction value. We were also recognized as a Top 40 E-commerce Agency by Retail Today in the United States.

Our innovative and award-winning guided selling platform has enabled our customers to achieve great results; 5X greater online conversion rates; 6X longer session duration and 3X larger average transaction values. The customer behaviour insights our solution provides has allowed our customers to better educate their consumers on how to buy their products and category while also enabling tremendous strategic insight into why their customers buy and provides further clarity into their attitudes and behaviour.

Conversity process thousands of home broadband subscriptions for EE every month and further support retail, call centre, and third party support staff to provide the EE customer with up to date pricing and promotional offers while also ensuring the very best possible customer experience.

Conversity has since innovated our intelligent guided selling systems that appear on many brands’ ecommerce platforms and deployed the technology in-store. The integration of our guided selling solution with both a digital price matrix and inventory management system has been deployed to handheld devices across thousands of team members in the largest retailer in the United States. This enables their mobile sales associates to focus on the customer and have everything they need to consult and provide the optimal customer experience right at their fingertips.

“We are delighted to join the many powerful brands that make up Innovation Martlesham. Continuous innovation is at the core of Conversity’s values. We believe that our association with this diverse infrastructure will be a great platform for fostering new partnerships, ideas and solutions. We look forward to continuing our valued partnership with BT working closely with their team members to drive value and realise opportunities for the future collaboration around driving improved customer experience, digital personalisation, and greater shared success” Brad Christian Chief Customer Officer, Conversity.

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