IM’s Outreach Programme Goes From Strength To Strength

April 7, 2016


As innovation and creativity are essential to the economy in the East of England, Innovation Martlesham (IM) was delighted to host 25 students from the Norwich University of Arts (NUA) on 6th April. The visit to IM at Adastral Park builds on the IM outreach programme of engagement that it has with other regional academic institutions.

Nicky Daniels, Head of Innovation Martlesham explained the background of Adastral Park and IM. Jim Milne, Business Development for IM presented on how to take an idea and convert it into a company followed by John Royle, Co-Founder, Chronicle, who presented on the concept of Chronicle that enables people to share stories and reminisce using smart devices and link them to places.  The students also enjoyed a guided tour of BT’s world renowned Customer Centre Showcase where the collaboration of technology and creativity was highlighted.

Sarah Steed, Business Director, NUA who recently presented at an IM breakfast session, suggested the visit as part of the NUA Interchange Week.   “This visit provided a unique opportunity for the students to experience the cutting edge of Tech business development, and to make the link between this world and their own creative potential. It has set them buzzing with ideas for their own creative start-ups. NUA enjoys very high rates of employment, with 95% NUA in work or further study 6 months after graduation. 65% of them go on to start businesses of their own, so this kind of session is invaluable in generating ideas, and developing the confidence to do it themselves”

IM continues its outreach programme which includes being part of regional exhibitions and influencing government agencies.

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