IM Company Receives A Modern And Vibrant New Brand Direction

December 1, 2016


One of Innovation Martlesham’s companies, Ifftner Solutions, has received a modern and vibrant new brand direction. With a name change and a new brand identity that took place October 2016, IF Recruitment is shaking up the marketplace to deliver its proven industry specific recruitment service and a fresh and exciting competitive edge.

In our fast paced, ever evolving industry, change is inevitable. Our business is no exception and, since we were established back in 1987, the tech we work with and the way IT recruitment works has changed considerably.

Spend just two minutes in the company of Kelly, Joseph and Tony – the new board at IF Recruitment – and you’ll be as enthused for the new brand as they are. Their passion for the business and for the future of the recruitment industry is clear.

The trio joined IF Recruitment just 13 months ago, bringing with them a vision that has captured the imaginations of the whole team. Their plan to develop and grow the business includes everyone within it. The existing IF team members are all still on hand, including Jim Marshall as Head of Client Services, while new faces have also been carefully chosen for their specialist knowledge and expertise – all allowing the company to expand into new and exciting areas of the ever changing technology marketplace as well.

The new board’s belief in the strength of the organisation and its people is also unmistakable when looking at the direction they have taken for the new name and the brand behind it.

“Our new name, IF, takes the heritage of the business, building upon its positive image and opening it up to future possibility. We’re really asking the questions ‘What if…’ and ‘If you…’ to deliver boundless possibilities for our clients and our candidates, as well as for our own company.” said Managing Director, Joseph Hathiramani. “With clients that include many of the top brands in the banking and finance sector, focusing on the service we deliver – both to them and to our candidates – will cement our position as leaders in the IT recruitment sector.”

With this in mind, the IF Recruitment teams are revolutionising the way they work, restructuring to focus on their specialist areas, while the company has moved to larger, open plan offices to allow a joined up, solutions based approach as well.

So whether you need a specialist candidate in cyber and information security, Fintech or mobile development, or if you have a project spanning many different specialisms, your IF Recruitment experts are on hand with the candidates and the technical know-how to help.

To find out more about the new look IF Recruitment and how the business is changing to support your own, please contact or call 0203 362 4159.


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