Another Opportunity To Listen To Livingstone Group’s Webinar- “Governing Rapid IT Transformation & Increasing Consumption”

March 30, 2021

Innovation Martelsham (IM) was delighted that Chris Gough, Chief Strategy Officer from Livingstone Group was guest speaker at our March 2021 Breakfast Webinar.

The last 18 months has seen massive acceleration taking place in how technology has been adopted, procured and deployed.  Traditional cost and risk governance models  struggle to keep up with this transformation. The consequence is increasing costs due to “all in” cloud and licensing contracts, commercial complexity and unmanaged consumption. Controlling the consumption of cloud services is now a strategic priority and with some vendors still using traditional methods of contract audits across licensing and cloud, organisations are being hit from all sides with budget challenges.  Contract and asset management is evolving to meet these new governance challenges.

In the session Chris Gough, Chief Strategy Officer took us through the key challenges organisations now face, how we should look at your own maturity and approach to these and what governance factors will deliver you successful outcomes.

To watch the event again please visit the IM YouTube channel  

Chris is very happy to discuss any related software and cloud challenges or questions you have, and can be contacted at



Personal Profile – Chris Gough


Chris has worked in the IT industry for over 20 years, starting as a consultant he then took on more senior practice management roles, focusing on networking, security, data centre and unified communications, and in recent years specialising in data centre optimisation and particularly in software licensing.  Having worked with large enterprise organisations, Chris understands the challenges faced in data centre licensing and the lack of expertise in the marketplace. Having founded the Derive Logic business until its acquisition by the Carlyle Group in April 2019, Chris is now on the senior executive board for the world’s largest independent IT Transformation Assurance and Software/Cloud Risk Management business, Livingstone Group.



About Livingstone Group

Livingstone Group is the leading independent, global provider of software & cloud portfolio management and optimisation services.

With a growing team of 150 experts, Livingstone Group helps clients optimise their software & cloud portfolios to avoid unnecessary cost and risk, providing the intelligence needed to govern digital transformation journeys. With a strong track record of delivering proven, up-front savings that average 38% through its optimisation services, Livingstone Group drives the best value throughout an investment’s lifecycle. Its trustworthy data and lifecycle services help clients maintain these savings through control and mitigation of business risks, ensuring clients continue to get value from their IT investments.

Livingstone Group’s diverse global client base includes Fortune 500, public sector, and mid-market organizations located in over 20 countries. The company also manages client service contracts spanning over 138 countries. Livingstone Group is headquartered in Reading, UK, with further offices located across the UK and throughout North America.

For further information, please visit:

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