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Innovation Martlesham and Companies, SmartNE and Chronicle, Are Delighted To Be Part Of The BT Stand At The Suffolk Show

May 11, 2018

The very first Suffolk Show App has been built using WAI2Go, the Smart Networked Environments (SmartNE) location-aware software platform. The platform, now in its third generation, was originally developed to assist visitors to the University of Essex, to help them find their way and provide them with hyper-local information. It is now used at a number of universities, towns and cities across the UK and also at the European Space Agency’s Technology and Engineering Centre in The Netherlands.

Goff Hill, Business Development Director, Smart NE says “As far as we are aware, this is the first time an app with a fully interactive map has been provided for a UK agricultural show. So we were delighted to be invited  by Sarah Mackenzie (BT) and Kevin Gooding (SAA, Oxems and Diometer) to offer an interactive app to the Suffolk Show this year”.

“Unlike our earlier projects, where we start with a download of fixed CAD plans and fixed data sets, for a large agricultural show of this kind the data and even the map is continually changing right up to the day of the show. So  it’s a big advantage to have a platform like WAI2Go that allows data to be changed without having to resubmit to the App Stores and this helps to ensure that information distributed at the Show itself is accurate and up to date.  The app looks fairly conventional when you first open it, but as soon as you start to look through the points of interest, the 13 ring programmes and the travel information you quickly realize how different it is, with all information precisely and interactively tied to the map (including the bus stops). By ensuring the information is well-structured, intuitive and easily searched, it will be a big help to visitors to the show as they plan their day. In particular it means that when there is an event they don’t want to miss, they can find it in advance, save it to favourites and then let the app show them where it is and guide them to it”.

One of the standard services available within the platform is a tours and trails option and this has been adapted to support the Treasure Trail.

The Treasure Trail is a feature of the app that aims to add an extra dimension to some of the displays at the Show.  It allows people to listen to unique insights and narratives about some of the displays via authentic stories from local people in the form of short videos.  The trail consists of seven locations around the Show where users can visit to unlock the associated content.  Correctly answering a simple quiz question at each location will allow users to enter a prize draw.  The content has been created by Chronicle (another company within Innovation Martlesham) using its characteristic first-person narrative style of storytelling.

“I was pleased to have been invited to be part of this innovative project.  The Suffolk Show is a wonderful celebration of all things Suffolk, and Chronicle’s contribution to the project has given Suffolk a voice through the stories of local people.  It has been a privilege to meet some of the amazing people who make up our County and to capture their unique stories.  We trust people will enjoy the content via the trail at the Show and also beyond as we continue to seek ways to celebrate this unique collection” says John Royle, Founder Chronicle Digital Storytelling.

The Suffolk Show 2018 app can be downloaded from either the App Store or Google Store

We hope that you enjoy using it at the Show and following the Trail.  If you would like to learn more about it, why not come along to Stand Yellow 52  and meet the team from BT, SmartNE, Chronicle and Innovation Martlesham.

Sarah Mackenzie, from BT Research & Innovation says, “We will be showcasing some great innovative technologies and also celebrating the STEM and computing activities with plenty of hands-on opportunities for all ages. Technologies we are showcasing are the Internet of Things, Object Based TV Production; Immersive 360 VR Video; Future Field Force Augmented Reality; 5G Drone technology and Cyber Security.  It’s been a really interesting project working with Ken, Goff and John as well as the SAA and West Suffolk College. I really hope this will be the start of something which will grow over the years.”

Can’t make the Suffolk Show this year  ?  …. Then perhaps you would like to join the Innovation Martlesham Breakfast event on 24 July when BT, SmartNE and Chronicle will talking more about the Show and highlighting the close collaboration that exists between BT and the companies in the Innovation Martlesham (IM) cluster, demonstrating the strength of the IM ecosystem which has the ability to deliver unique solutions into the region.

For more information please use the links to read “Suffolk Show launches first ever App for visitors” and to learn more about the App and Treasure Trail.



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