IM Welcomes Back Enchanted StudiosOctober 28, 2019
Founder and creative director, Simon Brough tells us why Innovation Martlesham provides an ideal fit for his creative-tech services.
“The breakfasts! I’m kidding. In all honesty it’s very inspiring to be in an environment which is surrounded by beautiful woodland areas and wildlife whilst, nestled with this landscape there’s a flurry of activity which is furthering the advancement of modern technology.
There’s a sense of prestige to the Park, which comes with its history of associations with major tech companies – and this, to me, makes it an inspiring place to run a business.
It’s amazing to think we’re in such close company to some incredible innovators and forward thinkers”.
Enchanted Studios provides bespoke motion graphics design services for online video producers and broadcasters, but specialises in stock video templates and visual effects.
What is Enchanted Media?
“It’s our online video content ‘resource’.”, Simon explains.
“We frequently work within and between both 2D and 3D animation environments, using Adobe After Effects and Cinema 4D, to broaden our offering of visual styles and techniques.
So, after all the time spent learning these applications my thought was not to wait for new bespoke jobs to come along, but to continue creating animated sequences and provide them to other video producers via an online library.
It’s a microstock business model whereby we sell (or give away!) template and video clip licenses at a nominal price – with the expectation that they are flexible enough to be used in multiple productions.”
What are video templates?
“If someone needs a whizzy, dynamic video presentation or slideshow but don’t have the knowledge (or the time) to achieve the entire sequence themselves then templates for After Effects and Premiere Pro can be perfect.
With just a basic knowledge of the video software, users can simply input their text and imagery then output a fully animated video sequence for their website or presentation. The visual styling, motion and effects have already been set – it’s just a case of adding content and rendering the final video.”
Who are your customers?
Our customers range from small startup businesses producing animated explainer videos, to fast-paced global media organisations needing instant, off-the-shelf animated graphics.
Although the products we create are of broadcast quality we also endeavour to provide many of our video assets for free, to small YouTubers and those who are just starting out in video production. The freebies are essentially our loss leaders.
Where do you see yourself in 5 years?
“Still enjoying the outstanding breakfasts at the Hub! Oh, and in a larger office :)”
Connect with Simon and his works on the Enchanted Media website or email him directly at firstname.lastname@example.org