IM Company Celebrates Acquisition SuccessSeptember 24, 2015
IM Company, Real Time Content (RTC), world leader in personalised and interactive online video experiences, has been acquired by Pitney Bowes, a global technology company that provides innovative products and solutions to power commerce.
After a partnership with RTC for the past year, Pitney Bowes recognised an opportunity to meet emerging market needs and expand its capabilities as customer engagement specialists, and acquired the innovative business. Since the acquisition earlier this year, Pitney Bowes has launched EngageOne Video, a new personalised interactive video solution which is taking the customer engagement world by storm. Each EngageOne Video acts as a customer service, sales and marketing resource, while empowering viewers to create their own experiences through self-selection of topics and actions relevant to that individual’s needs.
Users are sent a link to a video, which they can access from a mobile, tablet or desktop. The video has options tailored to the user – for example, he or she can choose to be talked through his mobile phone bill, or have the terms and conditions explained on an insurance statement. You can view an example here.
“Customers are more powerful today than ever before, and their experiences matter more to a business’ success than any other strategic imperative,” said Marc Hirtz, Vice President of Customer Engagement Solutions, Pitney Bowes EMEA. “Customer communication today is powered by interactions in the physical and digital world. EngageOne Video serves the need for organizations to engage and interact with their customers at the intersection of those two worlds.”
Pitney Bowes reports that since the deployment of EngageOne Video, clients in the insurance, financial services and telecommunications sectors have seen significant results. Following an EngageOne Video viewing, customers have reported an increased understanding of a business’ services by up to 74 percent. Engagement times with customers through EngageOne Video average five minutes in length, and in some cases, customers have viewed the video for 40 or more minutes. Security First Insurance, a privately-owned insurance provider, even saw video view times double after implementing EngageOne Video. Currently, Pitney Bowes has over 200 clients in the pipeline to deploy EngageOne Video within their own customer networks
Pitney Bowes is pleased to be part of Innovation Martlesham – the cluster of high-tech ICT Companies, based at Adastral Park.
For additional information, visit the Pitney Bowes website.